Small Object. Big Feeling.

At AuPra, we believe that even the smallest object — a keyring — can carry deep personal meaning.

Each of our pieces is more than an accessory. It’s a symbol. A story. A quiet expression of who you are, where you’ve been, or who you love. Whether you’re buying one for yourself, gifting it to a friend, or passing on a message without words — our keyrings are made to feel like they belong in your life.

Born from Thoughtful Gifting

AuPra started with a simple idea: create something beautiful, affordable, and emotionally meaningful. Something that doesn’t get lost in the noise of mass production, but instead finds its place in someone's pocket, bag, or hand — with intention.

We offer nearly 200 handmade designs (and growing), each one thoughtfully created to match different personalities, styles, and moments. Whether you’re choosing based on color, zodiac, hobby, occasion, or just what your heart says "yes" to — you’re likely to find a piece that feels just right.

The Details Matter

Our signature materials include hand-braided leather, durable charms, and soon — engraved metal tags for personal messages. Every order comes with a free gift pouch, and premium gift boxes are available for those extra-special moments.

We craft, pack, and ship each order with care, because we know it’s not “just a keyring.”

It’s a birthday gift. A “thinking of you.” A talisman. A daily ritual. A piece of someone’s story.

A Note from the Founder

“I created AuPra to offer more than just a product — I wanted to offer feeling, warmth, and quiet luxury. I believe that gifting should be easy and heartfelt, and that even a small object can leave a lasting impression.”

– Aurimas, Founder of AuPra

Thank You for Being Here

Whether you’ve landed here by chance or were sent here with purpose, we’re truly glad you’re here. We hope you find something that resonates with you — something worth holding onto.